The meeting of brand “Darina” dealers in Tchaikovsky

On 6 February, 2009 at Tchaikovsky gas equipment plant -  OAO “Gazmash” branch, the largest Russian manufacturer of domestic gas cookers, the meeting of dealers selling the products under the brand of “Darina”, was taken place, with the participation of representatives of the main dealing companies in Russia, OAO “Gazmash”  director general Samsonenko A. G., OAO “Gazmash” commercial director Ivanov B. A.  and administration of Tchaikovsky gas equipment plant – OAO “Gazmash” branch.
The change in the market conditions under the present state of the economy in Russia was under discussion, different measures for cooperation designated to promote OAO “Gazmash” product on the market were proposed and considered. In particular, it was pointed out that the consumers’ demand was switched for national products, including the ones manufactured in the branches and affiliated companies of OAO “Gazmash”.
Besides, there was a presentation of innovative models under the brand of “Darina” including a wide range of sophisticated cooker hoods with the dimensions 50 cm and 60 cm.
The measures for advertising campaignes to be launched the current year aimed at making the brand of “Darina” more identifiable were considered separately.

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